EXPLORING SPORTS TOURISM IN KENYA

KENYA'S SPORTS TOURISM

Athletics & Rugby

When discussing sports tourism sports and Kenya, it's impossible not to think of the multitude of world-class distance runners the country produces. Kenyan athletes have consistently excelled in international track competitions, proudly carrying the Kenyan flag high. This remarkable prowess is the result of years of dedicated routine, often starting in the rural hinterlands of Kenya.

In these remote areas, school-going children begin their day before dawn, navigating through darkness to reach their schools. Their thirst for education propels them through long, challenging journeys, where they eventually find themselves in humble classrooms. Here, through persistence and dedication, they master the basics of education, from learning the alphabet to writing their own names. Over time, the daily trek to and from school becomes ingrained as routine, instilling discipline driven by the aspiration for a better future.

The inspirational narratives of individuals who began their journey in this manner resonate globally, particularly in the picturesque landscapes of the Great Rift Valley. Eliud Kipchoge stands as a shining example, widely revered as the world's greatest marathoner. From 2014 to 2019, he emerged victorious in all ten marathons he contested, and from 2018 to 2023, he held the world record in the event.

The late Kevin Kiptum remains etched in history for shattering the marathon world record by 34 seconds, clocking in at 2:00:35. This remarkable achievement was ratified by the international track federation World Athletics on February 06th, 2024 - just five days before passing. These luminaries, along with others, have ascended to the pinnacle of success from pastoralist backgrounds, where they honed their skills chasing cattle with discipline, agility, resilience, and persistence.

Kenya's reputation as one of the world's premier sports training grounds owes much to the confluence of talent, attitude, and altitude. What was overlooked has now thrust Kenya into the spotlight as a breeding ground for some of the finest athletes globally.

Kenya's tourism marketing strategy is undergoing significant transformation by leveraging key events held within the country to promote both domestic and international travel. Sporting competitions, such as the recent Diani Touch Rugby tournament, have underscored Kenya's appeal on the global stage.

In addition to its renowned prowess in athletics, Kenya has also distinguished itself in rugby, competing alongside giants like New Zealand and South Africa in prestigious International Rugby 7's tournaments spanning from Dubai to Australia. This influx of fans from around the world attending rugby matches in Nairobi highlights the country's growing reputation as a rugby hotspot.

This strategic focus on sports tourism is aimed at reversing a decline in tourist numbers attributed to COVID-19 concerns. Kenya's tourism marketing agency views events like rugby matches, including the Standard Chartered Marathon and Lewa Marathon, as integral to rejuvenating tourism and attracting visitors from diverse backgrounds.

Lewa Safari Marathon

Since its establishment in 2000, the marathon has served as a pivotal source of funding for noteworthy conservation projects and community development initiatives. As we commemorate its 25th anniversary this year, we reflect on a quarter century of profound impact on biodiversity and communities not only within Kenya but also extending beyond its borders.

This milestone year provides an opportunity to delve into the marathon's extensive network of participants and beneficiaries, bringing together individuals from 40 countries united by a shared goal; effecting enduring change for a brighter future for Kenya and its people.

For 2024 - Registration is now open for Kenyan citizens and East African residents at: https://www.lewasafarimarathon.co.ke/register/ 

The Maralala International Camel Derby

The Maralala International Camel Derby stands out as one of Kenya's most distinctive travel experiences, held annually around midyear just outside Maralal Town. It serves as a major draw for both locals and visitors alike.

The Kenya Tourism Board has recognized the significance of this event in promoting the northern tourist circuit to both domestic and international travelers. Phillip Leitore, Samburu's Chief Officer for Tourism, highlighted the resurgence of the camel derby after a three-year absence due to the COVID-19 pandemic. The pandemic had imposed restrictions on local and international travel as well as public gatherings.

Leitore emphasized that preparations are well underway to welcome both local and international visitors, along with participants in the various sporting events spanning the four-day extravaganza.

World Rally Championship (WRC) Safari Rally & The Rhino Charge

The 2024 Safari Rally, also referred to as the 2024 Safari Rally Kenya, is slated to unfold as a prestigious event for rally cars spanning four days, from March 28 to March 31st2024. The rally will commence with a flag-off ceremony at the Kenyatta International Convention Centre (KICC) in Nairobi. This edition signifies the seventy-second instalment of the Safari Rally and serves as the third round of the 2024 World Rally Championship.

Kenya Commercial Bank (KCB) has pledged its continued support, contributing Shs195 million as sponsorship for the 2024 World Rally Championship (WRC) Safari Rally. This sponsorship will also bolster the endeavours of two local rally drivers, Nikhil Sachania and Karan Patel.

In addition to the Safari Rally, another notable event that captivates tourists from around the world is The Rhino Charge. This annual off-road motor race, held each May, ventures deep into the African bush of Kenya. Beyond its thrill-seeking nature, The Rhino Charge also serves as a fundraising platform for the Rhino Ark Charitable Trust.

Unlimited Beach Activities

The inviting waters of Kenya's Indian Ocean hold irresistible allure for water enthusiasts, boasting one of the world's finest coastlines. Renowned for its pristine white sandy beaches and captivating lagoons, this coastal stretch offers a plethora of beach sports, captivating both domestic and international tourists alike. From exhilarating kite surfing to serene snorkelling amidst crystal clear blue waters, the options are diverse and abundant. Sailing, deep-sea fishing, windsurfing, dhow trips, kayaking, and scuba diving further enrich the experience, creating a tapestry of aquatic adventures along the Kenyan Indian Ocean and the Lake Victoria basin.

Golfing in Kenya

Several Country Governments and private sector entities have played host to, and continue to organize, significant sports events with the potential to attract international participation. The Kenya Tourism Board (KTB) has lauded the recent international sports events held in Kilfi County, particularly for the Ladies European Tour (LET) golfers, as potent drivers of brand visibility on a global scale. These events not only serve as showcases of Kenya's natural splendour but also draw in global audiences through live television broadcasts. The presence of elite sports personalities further amplifies Kenya's allure beyond the realm of sports.

Kenya boasts a diverse array of picturesque golf courses situated at varying altitudes, ranging from sea level to the nine-hole Molo course, nestled at 2740 metres (8989 feet) above sea level. Just 10 days ago, KTB hosted The Magical Kenya Open Golf tournament presented by Absa Bank, a prestigious event that forms part of the European Tour. This annual tournament, held in Kenya, stands as one of Africa's premier golfing events, attracting top golfers from around the globe vying for the coveted title. The tournament not only showcases Kenya's breathtaking golf courses but also shines a spotlight on the country's tourism and sporting offerings on an international stage.

Among Kenya's golfing attractions are the Windsor Golf and Country Club, nestled amidst serene surroundings, and The Railway Golf Club, located in the heart of Nairobi city. The Great Rift Valley Lodge and Golf Resort in Naivasha, apart from its golf facilities, offers a plethora of adventurous activities for guests, including game and bird walks, as well as fishing and boating on Lake Naivasha. The Royal Nairobi Golf Club holds the distinction of being the oldest, with its "Royal" title bestowed upon it in 1935 by King George V. Other notable golf courses include Muthaiga and Karen Golf Clubs, each boasting championship-worthy courses.

The author is Stephen Mwasio, Tourism Consultant and CEO of Inclusive Holidays Africa Twitter - - @inclusiveafrica