EXPLORING OPPORTUNITIES IN AGRITOURISM

Agritourism is a niche form of tourism that involves any agricultural operation or activity that brings visitors to farms, plantations or ranches. This form of tourism as opposed to wildlife tourism, involves interactions at the farms where tourists see different farm settings, different crops being grown, and processing at the farm both for crops and livestock. This kind of tourism is mainly targeted at individuals who have an interest in farming and would like to get a feel of an actual farming enterprise and know the intricacies involved in farming.  The full potential of agritourism in Africa remains largely untapped, primarily due to a lack of knowledge or information among farmers regarding how to effectively position their farms to attract visitors seeking to learn from their enterprises. However, there exists significant potential for growth in this sector, as both farmers and investors from across Africa and beyond express interest in learning from successful agricultural enterprises. 

Unlocking this potential requires efforts to educate farmers on strategies for showcasing their farms as educational and experiential destinations. By providing guidance on how to create engaging farm tours, highlight sustainable practices, and offer hands-on learning experiences, farmers can attract a broader audience interested in agricultural innovation and best practices. Additionally, fostering collaboration and knowledge sharing among farmers and stakeholders can further stimulate the growth of agritourism across the continent.

Nevertheless, this form of tourism is slowly picking up in Africa and we have numerous case studies detailing the success stories of smallholder farmers. Many of the narratives have been shared on our website and social media platforms for those interested in visiting the actual farms, a nominal fee is charged, directly benefiting the farmers.

Visitors to Kneya have the unique opportunity to experience the enchanting fusion of nature, culture, and the agricultural marvels in Kenya's agritourism destinations. whether you are wandering through vineyards, participating in aquaculture endeavours, traversing cattle ranches, or delving into the world of coffee and tea plantations, these hotspots provide exclusive chances to connect with the earth and delve into Kenya's rich farming legacy. From coffee plantations of Kikuyu land to the tea estates of Kericho and other highlands of Kenya, and from the sugarcane fields of Nyanza to the expansive and fruitful Lord Delamere farms; from the flower and horticultural farms of Naivasha to the dairy and cheese farms in Limuru and the wheat and barley fields of Timau, the diversity of agricultural landscapes in Kenya is boundless. Each field holds a unique narrative, and these tales have been curated and interwoven by Inclusive Holidays Africa for you to explore. Together, these simple yet profound experiences shape the future of our region with distinct character and identity.

Tea & Coffee Plantations

Nairobi is encompassed by vast expanses of coffee and tea plantations. Tea plantations adorn the hillsides surrounding Limuru and Tigoni, while sprawling coffee estates grace the lower part of Kiambi, yielding premium arabica coffee for both local consumption and international markets.

The Central Highlands Route, The Rift Valley Route and The Western Route of Kenya stand out as prime destinations offering suitable economic opportunities for the entire family. Renowned for their stunning landscapes, tea and coffee plantations, and conservation areas boasting a diverse rich flora and fauna, these routes provide a rich tapestry of experiences for visitors of all ages.

Kenya coffee stands tall among the world's finest, rivalling esteemed Latin American varieties and revered by discerning coffee connoisseurs. Notably, in the vicinity of Kiambu lies Kiambaa, affectionately dubbed 'Millionaire's Row' due to its thriving local coffee production. Renowned as Kenya's premier coffee-growing region, this ridge boasts optimal altitude, climate, and conditions for cultivating coffee beans of exceptional quality.

Tea Plantation in Kimbaa

The tea industry in Kenya ranks among the world's largest, and the tea plantations nestled in Kericho and Nandi Hills provide captivating experiences. Explore renowned tea estates such as Tinderet Tea Estate and Kericho Tea Estate, where you can observe the precise craft of hand plucking and processing tea leaves. Immerse yourself in the beauty of scenic tea gardens and indulge in tea tastings while soaking in panoramic vistas of the rolling hills.

For decades, the slopes of Kericho have remained Kenya's premier tea-growing region. Established by several large tea corporations in the 1950s, these plantations benefit from ideal conditions that consistently yield exceptional quality tea.

Avocado Farming - Kakuzi

Avocado, Macadamia Farming & Forest Plantations 

Kenya's avocado industry is booming, ranking among the top horticultural exports. Avocados from Kenya are shipped worldwide, particularly to Europe and the Middle East, thanks to a growing market demand. Murang'a County, situated on The Central Highlands Route of Kenya, stands out as the leading avocado-growing region. With its nutrient-rich red soils and favourable climate, the county produces a remarkable 40% of Kenya's avocado supply, with expectations for further growth. The county governments's supportive policies and initiatives contribute to the success of avocado farmers. Other notable avocado-producing areas in Kenya include Nyeri, Kisii, Machakos, and Nandi.

On the other hand, Macadamia farming serves as a vital income source globally, especially for small-scale farmers in Kenya. Currently ranked third in macadamia production, Kenya holds a significant 13% share of the global market, amounting to 7,750 tonnes on a kernel basis. Over the recent years, macadamia's role as a cash crop for foreign exchange earnings has steadily increased.

The primary buyers of macadamia are companies exporting to European Union nations, along with those marketing branded roasted macadamia products. Given the growing consumer interest in macadamia, farmers can consider processing and selling roasted macadamia directly to consumers. This value-added approach promises higher profits compared to selling to processors and exporters. 

Kenya's Eburru Forest 

Kenya boasts of the most diverse forests in East Africa. The Kenya Forest Service is tasked with managing these resources sustainably for the country's socio-economic development. These forests include lowland rainforests in the west, montane forests in the central and western highlands, and mangroves along the coastline, notably Lamu and at the mouth of the Tana River. The highest diversities are found in coastal forests, western plateau forests like Kakamega, and geologically older mountains such as Taita Hills and Kasigau.

These are the forests that contain biodiversity, these are the forests that help us retain water when it rains and keep our rivers flowing,these are the forests that many future generations will need

Wangari Maathai on indigenous forests

Sugar Plantations

Sugarcane Harvesting 

Sugarcane farming in Kenya dates back to the 1920s, with the establishment of the first plantation at Kibos Sugar Estate in Kisumu. Since then, the sector has flourished. witnessing the emergence of numerous sugar factories nationwide. Today, sugarcane farming plays a vital role in Kenya's agriculture, providing employment opportunities and significantly contributing to the economy.

For farmers, sugarcane cultivation offers a reliable income source through sales to sugar factories, thus uplifting livelihoods and enabling investment in farm improvement. Moreover, sugarcane is a key export commodity, bolstering Kenya's foreign exchange reserves by supplying sugar to countries like Uganda, Tanzania, Rwanda and the Democratic Republic of Congo. 

Flower Farms

Flower Farms in Naivasha

Naivasha stands as the heart of Kenya's thriving agricultural sector. Its fertile optimal altitude and proximity to lake waters have established it as a prime hub for cultivating and harvesting fresh-cut flowers and vegetables. Particularly renowned is the flourishing flower industry, which has emerged as one of Kenya's most lucrative ventures. Each day, numerous flights ferry roses, carnations, and assorted cuttings directly to European markets.

As the industry continues to spur, Kenyan flowers find their way to shelves in the Middle East, Australia, and South Africa. This expansion has significantly bolstered local economies and employment opportunities, with Naivasha assuming a central role in this bustling trade.

Numerous farms in the vicinity welcome tourists, offering them the chance to explore their operations, including greenhouses and other facilities. Some farms go a step further by showcasing their commitment to environmental preservation and industry sustainability through self-regulation initiatives, thereby ensuring a fair and sustainable future for all stakeholders.

Experience an agritourism safari like no other that promises unforgettable moments and a deepened appreciation for the country's agricultural abundance with Inclusive Holidays Africa

The author is Stephen Mwasio, Tourism Consultant and CEO of Inclusive Holidays Africa Twitter - - @inclusiveafrica 

EXPLORING SPORTS TOURISM IN KENYA

KENYA'S SPORTS TOURISM

Athletics & Rugby

When discussing sports tourism sports and Kenya, it's impossible not to think of the multitude of world-class distance runners the country produces. Kenyan athletes have consistently excelled in international track competitions, proudly carrying the Kenyan flag high. This remarkable prowess is the result of years of dedicated routine, often starting in the rural hinterlands of Kenya.

In these remote areas, school-going children begin their day before dawn, navigating through darkness to reach their schools. Their thirst for education propels them through long, challenging journeys, where they eventually find themselves in humble classrooms. Here, through persistence and dedication, they master the basics of education, from learning the alphabet to writing their own names. Over time, the daily trek to and from school becomes ingrained as routine, instilling discipline driven by the aspiration for a better future.

The inspirational narratives of individuals who began their journey in this manner resonate globally, particularly in the picturesque landscapes of the Great Rift Valley. Eliud Kipchoge stands as a shining example, widely revered as the world's greatest marathoner. From 2014 to 2019, he emerged victorious in all ten marathons he contested, and from 2018 to 2023, he held the world record in the event.

The late Kevin Kiptum remains etched in history for shattering the marathon world record by 34 seconds, clocking in at 2:00:35. This remarkable achievement was ratified by the international track federation World Athletics on February 06th, 2024 - just five days before passing. These luminaries, along with others, have ascended to the pinnacle of success from pastoralist backgrounds, where they honed their skills chasing cattle with discipline, agility, resilience, and persistence.

Kenya's reputation as one of the world's premier sports training grounds owes much to the confluence of talent, attitude, and altitude. What was overlooked has now thrust Kenya into the spotlight as a breeding ground for some of the finest athletes globally.

Kenya's tourism marketing strategy is undergoing significant transformation by leveraging key events held within the country to promote both domestic and international travel. Sporting competitions, such as the recent Diani Touch Rugby tournament, have underscored Kenya's appeal on the global stage.

In addition to its renowned prowess in athletics, Kenya has also distinguished itself in rugby, competing alongside giants like New Zealand and South Africa in prestigious International Rugby 7's tournaments spanning from Dubai to Australia. This influx of fans from around the world attending rugby matches in Nairobi highlights the country's growing reputation as a rugby hotspot.

This strategic focus on sports tourism is aimed at reversing a decline in tourist numbers attributed to COVID-19 concerns. Kenya's tourism marketing agency views events like rugby matches, including the Standard Chartered Marathon and Lewa Marathon, as integral to rejuvenating tourism and attracting visitors from diverse backgrounds.

Lewa Safari Marathon

Since its establishment in 2000, the marathon has served as a pivotal source of funding for noteworthy conservation projects and community development initiatives. As we commemorate its 25th anniversary this year, we reflect on a quarter century of profound impact on biodiversity and communities not only within Kenya but also extending beyond its borders.

This milestone year provides an opportunity to delve into the marathon's extensive network of participants and beneficiaries, bringing together individuals from 40 countries united by a shared goal; effecting enduring change for a brighter future for Kenya and its people.

For 2024 - Registration is now open for Kenyan citizens and East African residents at: https://www.lewasafarimarathon.co.ke/register/ 

The Maralala International Camel Derby

The Maralala International Camel Derby stands out as one of Kenya's most distinctive travel experiences, held annually around midyear just outside Maralal Town. It serves as a major draw for both locals and visitors alike.

The Kenya Tourism Board has recognized the significance of this event in promoting the northern tourist circuit to both domestic and international travelers. Phillip Leitore, Samburu's Chief Officer for Tourism, highlighted the resurgence of the camel derby after a three-year absence due to the COVID-19 pandemic. The pandemic had imposed restrictions on local and international travel as well as public gatherings.

Leitore emphasized that preparations are well underway to welcome both local and international visitors, along with participants in the various sporting events spanning the four-day extravaganza.

World Rally Championship (WRC) Safari Rally & The Rhino Charge

The 2024 Safari Rally, also referred to as the 2024 Safari Rally Kenya, is slated to unfold as a prestigious event for rally cars spanning four days, from March 28 to March 31st2024. The rally will commence with a flag-off ceremony at the Kenyatta International Convention Centre (KICC) in Nairobi. This edition signifies the seventy-second instalment of the Safari Rally and serves as the third round of the 2024 World Rally Championship.

Kenya Commercial Bank (KCB) has pledged its continued support, contributing Shs195 million as sponsorship for the 2024 World Rally Championship (WRC) Safari Rally. This sponsorship will also bolster the endeavours of two local rally drivers, Nikhil Sachania and Karan Patel.

In addition to the Safari Rally, another notable event that captivates tourists from around the world is The Rhino Charge. This annual off-road motor race, held each May, ventures deep into the African bush of Kenya. Beyond its thrill-seeking nature, The Rhino Charge also serves as a fundraising platform for the Rhino Ark Charitable Trust.

Unlimited Beach Activities

The inviting waters of Kenya's Indian Ocean hold irresistible allure for water enthusiasts, boasting one of the world's finest coastlines. Renowned for its pristine white sandy beaches and captivating lagoons, this coastal stretch offers a plethora of beach sports, captivating both domestic and international tourists alike. From exhilarating kite surfing to serene snorkelling amidst crystal clear blue waters, the options are diverse and abundant. Sailing, deep-sea fishing, windsurfing, dhow trips, kayaking, and scuba diving further enrich the experience, creating a tapestry of aquatic adventures along the Kenyan Indian Ocean and the Lake Victoria basin.

Golfing in Kenya

Several Country Governments and private sector entities have played host to, and continue to organize, significant sports events with the potential to attract international participation. The Kenya Tourism Board (KTB) has lauded the recent international sports events held in Kilfi County, particularly for the Ladies European Tour (LET) golfers, as potent drivers of brand visibility on a global scale. These events not only serve as showcases of Kenya's natural splendour but also draw in global audiences through live television broadcasts. The presence of elite sports personalities further amplifies Kenya's allure beyond the realm of sports.

Kenya boasts a diverse array of picturesque golf courses situated at varying altitudes, ranging from sea level to the nine-hole Molo course, nestled at 2740 metres (8989 feet) above sea level. Just 10 days ago, KTB hosted The Magical Kenya Open Golf tournament presented by Absa Bank, a prestigious event that forms part of the European Tour. This annual tournament, held in Kenya, stands as one of Africa's premier golfing events, attracting top golfers from around the globe vying for the coveted title. The tournament not only showcases Kenya's breathtaking golf courses but also shines a spotlight on the country's tourism and sporting offerings on an international stage.

Among Kenya's golfing attractions are the Windsor Golf and Country Club, nestled amidst serene surroundings, and The Railway Golf Club, located in the heart of Nairobi city. The Great Rift Valley Lodge and Golf Resort in Naivasha, apart from its golf facilities, offers a plethora of adventurous activities for guests, including game and bird walks, as well as fishing and boating on Lake Naivasha. The Royal Nairobi Golf Club holds the distinction of being the oldest, with its "Royal" title bestowed upon it in 1935 by King George V. Other notable golf courses include Muthaiga and Karen Golf Clubs, each boasting championship-worthy courses.

The author is Stephen Mwasio, Tourism Consultant and CEO of Inclusive Holidays Africa Twitter - - @inclusiveafrica